An interesting documentary called “Pet Pharm” will be airing tonight on CBC, (Thursday Nov 4th) at 9pm
Pets on Prozac – the height of compassion, or an overly indulgent society chasing its tail?
Check out the documentary website here.
It’s often said you can know a society by how well it treats its children. Increasingly, with nearly 140 million dogs and cats sharing our lives in North America (twice as many households now have pets than children), it seems we need to add pets to the equation.
Pet products are North America’s fastest growing retail sector, with over 53 billion dollars in annual sales. Doggy spas offer “pawdicures” and “doga”, or canine yoga; celebrity chefs dish up treats at pet delis; and everything from braces to stem cell transplants to heart surgery is now available for your pet, assuming you can afford it.
Pet Pharm, a new film by Patrick Reed and White Pine, investigates the newest trend which is the most controversial and revealing: psychoactive drugs for pets. Identifying a multi-billion dollar untapped market, Big Pharma has just developed and released a handful of designer drugs for pets, treating aggression, separation anxiety, obesity and diminished mental capacity related to aging, with many more medications to follow.
In Pet Pharm, Reed looks at this unfolding phenomenon from a number of perspectives including those of experts in the field like Dr. Nicholas Dodman and Dr. Ian Dunbar, who represent the polar opposite positions on psychoactive drugs for pets.